Pay Per Click Services by Ab Services
Pay Per Click Services That Turn Ad Spend Into Real Leads
Many businesses spend money on ads and get clicks, not customers. The problem rarely sits with the platform. It usually sits with the strategy behind it.AB Services builds and manages Pay Per Click campaigns that connect your ad spend to actual calls, WhatsApp messages, and sales. We work with small businesses in Uttam Nagar, Janakpuri, Dwarka, Vikaspuri, and across West Delhi.
What Are Pay Per Click Services?
Pay Per Click, or PPC, is a form of online advertising. You pay a fee each time someone clicks your ad. Pay Per Click services cover the full process behind that click: research, setup, daily management, and reporting.
Keyword research: finding the exact terms your customers search for
Campaign setup: structuring ads on Google, Meta, or other platforms
Bid management: adjusting spend to get the best return
Ad copywriting: writing text that earns the click
Landing page guidance: making sure the page after the click actually converts
Reporting: showing you what happened and why
PPC differs from SEO in one key way. SEO builds visibility over months. PPC brings visibility the moment your campaign goes live.
Common PPC Problems and How We Solve Them
A high cost per click often comes from broad targeting, weak keyword match types, or an untested ad account.
Our solution: we start with focused keyword research and tight targeting, so your budget reaches people who actually want your product or service.
Problem: Clicks That Never Turn Into Leads
Clicks fail to convert when the landing page confuses visitors or loads too slowly.
Our solution: Ab Services review your landing page before launch and recommend fixes, since a fast, clear page directly improves conversion rates. If you need a new page built, our website design services handle that alongside your campaign.
Problem: No Clear Idea Where the Ad Budget Goes
Some agencies send a dashboard full of numbers with no explanation.
Our solution: we send a plain-language monthly report that shows spend, clicks, leads, and cost per lead, along with what changed and why.
Problem: Management Fees That Rise With Ad Spend
A percentage-based fee means your management cost increases even when performance stays flat.
Our solution: we charge a flat monthly management fee, separate from your ad spend, so your cost stays predictable as your budget grows.
Problem: Campaigns Left on Autopilot
Some agencies set up a campaign once and rarely touch it again. Our solution: we review and adjust bids, keywords, and ad copy every week, not once a quarter.
Problem: Ads That Do Not Match the Business
A generic ad template rarely performs well for a specific business.
Our solution: we write ad copy around your actual offer, your location, and what makes your business different, instead of reusing a template across every client.
Our Pay Per Click Services
1. Google Ads Management
We build and manage Search, Display, and Shopping campaigns on Google Ads, focused on the keywords your customers actually type.
2.Meta Ads Management
We plan and run Facebook and Instagram ad campaigns, built to generate leads, messages, and sales.
3. Paid Search Advertising Strategy
We research your market and competitors first, then build a paid search plan around what will realistically work for your budget.
4. Landing Page Optimization
We check that the page your ad sends visitors to is fast, clear, and built to convert, since even a great ad fails on a weak page.
5. Monthly Reporting and Optimization
We report spend, results, and next steps every month, in language you do not need a marketing degree to understand.
How Much Do Pay Per Click Services Cost?
Management fee: what you pay an agency to plan, build, and run your campaigns. In Delhi, this commonly starts around ₹15,000 per month for small businesses
Ad spend: what you pay the platform (Google, Meta) directly for clicks and impressions. This is separate from the management fee and depends entirely on your budget and industry.
Be cautious of any quote that combines these two into one number, or charges a percentage of your ad spend as the fee. A flat fee keeps your cost predictable as your ad budget grows.
PPC vs SEO: Which Should You Start With?
| Basis | PPC | SEO |
|---|---|---|
|
Speed |
Traffic starts the day you launch |
Takes months to build |
|
Cost Structure |
You pay per click, ongoing |
You invest in the work, not per click |
|
Control |
Full control over targeting and budget |
Less direct control over rankings |
|
Best For |
Fast leads, testing new offers |
Long-term, sustainable visibility |
Most businesses benefit from both. PPC brings quick, testable data. SEO builds visibility that lasts after the ad budget stops. We often recommend starting with a small PPC budget to test messaging, then building SEO around what performs best.
How Ab Services Work
Audit. We review your current ads, website, and competitors.
Strategy. We recommend the right platform and set a realistic budget plan.
Setup. We build campaigns, write ad copy, and check your landing page.
Launch. We go live and monitor performance closely in the first two weeks.
Optimize. We adjust bids, keywords, and ad copy every week.
Report. We send a clear monthly report and recommend next steps
Why Choose AB Services?
- Flat management fee. Your cost does not rise just because your ad spend does.
- Direct access. You work with the person actually running your campaign.
- Full transparency. Every rupee of ad spend and every click is tracked and reported.
- Connected strategy. Our web design and SEO teams work alongside your PPC campaign, so your landing pages and organic visibility support your ads instead of working against them.
- Local focus. We understand West Delhi customers and how they search
HOW IT WORKS
Deep Dive, Clear Guidance
Whether you have specific questions or need general information, our FAQ section is here to help. From details about our services to guidance on choosing the right plan
A typical PPC service includes keyword research, campaign setup, bid management, ad copywriting, landing page review, and monthly reporting. Our package table above lists the exact deliverables per tier.
Ad spend depends on your industry, competition, and goals. Many small businesses in Delhi start with ₹15,000 to ₹30,000 per month in ad spend, separate from the management fee, and adjust based on early results.
A high cost per click usually comes from broad match keywords, low ad relevance, or strong competition for your chosen terms. A focused keyword strategy and stronger ad copy typically reduce it..
Ads usually fail to convert because of a slow or unclear landing page, weak targeting, or a mismatch between the ad message and the offer. We review all three before recommending changes.
Neither replaces the other. PPC brings fast, testable traffic. SEO builds long-term, organic visibility. Most businesses benefit from starting with a small PPC budget and building SEO alongside it.
Still not sure? let’s discuss in detail
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“ AIXOR truly understands the power of storytelling and strategic marketing"
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GreenWave Energy
“ Working with AIXOR has been a transformative experience for our business ”
Michael Richards
GreenWave Energy
“ AIXOR truly understands the power of storytelling and strategic marketing"
Michael Richards
GreenWave Energy
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